Spotlight Project
Small Business Stores

Brief
Create an inspiring video campaign for LegalZoom that celebrates the origin stories of successful small businesses. The goal was to highlight how LegalZoom’s services played a crucial role in these businesses’ journeys, positioning the brand as an essential partner for entrepreneurs navigating the complexities of starting and growing a company.

Outcome
I crafted a compelling series of short documentaries that spotlighted the unique narratives of various small business founders, including Natasha Case of Coolhaus Ice Cream and Yvonne Bulimo of Zoezi Sport. By blending authentic storytelling with striking visuals, I showcased the ambition, creativity, and resilience of these entrepreneurs, while emphasizing how LegalZoom’s services enabled their success. The campaign resonated deeply with audiences, with the Coolhaus story alone amassing over 2 million views on YouTube. This success translated into increased engagement across LegalZoom’s platforms, driving significant traffic to their website and strengthening their reputation as a trusted resource for aspiring business owners.