Spotlight Project
”Level With Me” Podcast with Eric Paslay

Brief
Dexcom, Inc. is a company that develops, manufactures, produces, and distributes continuous glucose monitoring systems for diabetes management. The company sought to further promote their Dexcom Warrior program by creating a podcast that highlighted real, personal stories about living with Type 1 diabetes. The goal was to provide an authentic and relatable platform for people with Type 1 diabetes to share their challenges, triumphs, and everyday experiences, making the condition feel less isolating. To reach a broader audience and elevate the program’s impact, Dexcom wanted to feature a celebrity host who also had Type 1 diabetes. The concept aimed to combine storytelling with celebrity influence to empower the diabetes community while showcasing the life-changing technology offered by Dexcom.

Outcome
My Team produced Level With Me, a podcast hosted by Grammy-nominated country singer-songwriter Eric Paslay, who is also living with Type 1 diabetes. The show features candid interviews with other individuals managing Type 1 diabetes, sharing their personal stories of how the condition affects their relationships, careers, and daily lives. Each episode alternates between on-location interviews in the guests’ hometowns and segments recorded in Nashville, creating an engaging and intimate listening experience. The podcast’s honest, down-to-earth approach resonated with listeners, making them feel connected, supported, and less alone in their journey. Through this authentic storytelling, the podcast effectively raised awareness of Dexcom’s continuous glucose monitoring systems while providing a platform for empowerment and community building.