Spotlight Project
Verse x Erewhon | Aisle Deeper Learning
Brief
Verse partnered with Erewhon, a mission-driven retailer renowned for its dedication to organic, sustainable foods and philanthropic community initiatives, to create concise, QR code-triggered videos highlighting select herbs and supplements. The objective was to educate Erewhon’s socially and health-conscious customers by connecting them to expert-led information at the point of sale. This initiative aimed not only to deepen consumer understanding and trust in the products they purchased, but also to reinforce Verse’s credibility as a reputable source of holistic knowledge and strengthen the relationship between both brands.
Outcome
I produced a series of brief, engaging videos that distilled each herb’s history, health benefits, and proper usage into clear, accessible segments. By scanning a simple QR code on Erewhon’s shelves, customers instantly gained valuable insights that aligned seamlessly with Erewhon’s ethos of wellness, sustainability, and community support. This approach improved the in-store experience, empowered informed decision-making, and positioned Verse as a trusted authority in holistic healing, ultimately increasing consumer confidence and encouraging further exploration of Verse’s offerings.
Spotlight Project
Investor Storytelling Video
Brief
Land of Verse, a platform connecting women with traditional healing arts to foster purpose, physical well-being, and spiritual connection, required a compelling investor video to secure additional rounds of venture capital funding. The task was to repurpose existing media from their online classes, social content, and the “About Us” video into a concise, engaging narrative that clearly articulated the brand’s mission, vision, and investment potential. The challenge was to elevate the material with dynamic elements and strategic storytelling that would captivate and inform prospective investors.
Outcome
I transformed Land of Verse’s existing assets into a sleek, high-energy investor video that effectively showcased the company’s unique value proposition. By weaving together narrative content from the founder and instructors with vibrant motion graphics and strategic text callouts, I highlighted the platform’s offerings, functionality, and growth potential. The video featured a modern and inviting visual design that underscored the company’s ethos, while the use of motion graphics illustrated the platform’s features and the scalability of its business model. This compelling presentation resonated with potential investors, successfully conveying the opportunity to be part of a purpose-driven and profitable wellness brand.